Wellmark
Kristen Wyer is an accomplished professional with extensive experience in strategic sales and account management. Currently serving as the Director of Key Account Strategy at Wellmark Blue Cross and Blue Shield since May 2008, Kristen leads a team focused on national and key account sales, developing client-specific strategies and marketing materials. Kristen has held various roles within Wellmark, including Team Leader of Key Account Strategy and InterPlan Management, where responsibilities included crafting strategic messaging for RFPs and contributing to national account sales positioning. Prior to Wellmark, Kristen worked at The Des Moines Register, advancing from Retail Sales Manager to Retail Advertising Manager, and overseeing sales management and training initiatives. Kristen holds a Bachelor of Arts in Journalism and Mass Communications with a focus on Advertising from Drake University.
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Wellmark
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Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that insures more than 100 million people. That's nearly 1/3 of all Americans.