Elizabeth Zigrang

Senior Associate Brand Manager at Wells Enterprises

Elizabeth Zigrang is a Senior Associate Brand Manager at Wells Enterprises, having previously held various managerial roles at Newell Brands from June 2019 to August 2023. In these positions, Elizabeth drove the beverageware category strategy, developed integrated marketing plans, led brand design refreshes, and executed new product development projects. Prior experience includes roles as a Marketing Scholar at the Darla Moore School of Business, a Content Writer at WeddingWire, and marketing internships at Newell Brands and Allied Air Enterprises. Elizabeth holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of South Carolina, earned in 2019.

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Chicago, United States

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Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.