Gina Arroyo

Gina Arroyo is an experienced professional in category development and business management, currently serving as Category Development Manager at Wells Enterprises since May 2017, where responsibilities include utilizing data to drive insights for key customers such as HEB and SEG. Previously, Gina held various roles at Coty, including Visual Merchandising Manager and Senior Category Management & Shopper Insights Manager, focusing on cosmetics and fragrance strategies. Earlier career experience includes a tenure at Unilever as Category Manager for fragrances, where Guy developed national trade strategies and managed brand guidelines. Education includes a Bachelor of Science in Retail Management from the University of South Carolina.