Wells Enterprises
Julia 'Podewils' Watson possesses extensive experience in brand management and customer strategy within the consumer goods sector. Currently serving at Wells Enterprises as a Customer Strategy and Development professional since June 2023, Julia previously held significant positions at Sazerac Company, including Global Brand Director for the Shooter Portfolio and Senior Marketing Manager for the Shot portfolio. At MillerCoors, Julia advanced through various roles such as Brand Manager for Miller Lite Multicultural and Senior Associate Brand Manager for Coors Light, where strategic brand planning and multicultural marketing were key focus areas. Julia's career began at The Nielsen Company and Walgreens Co., honing analytical skills and data-driven decision-making. Julia holds a Bachelor of Science in Marketing from Fairfield University and has studied abroad at Australian Catholic University.
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Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.