Tracy Kitanovski

Tracy Kitanovski is a seasoned professional in consumer insights and market research, currently serving in the Consumer Insights team at Wells Enterprises since January 2024. Previously, as Global Insights Director at Whole Earth Brands, Tracy established an internal insights practice and promoted data-driven decision-making across a global CPG organization. Experience at Conagra Brands included roles as Manager of Strategic Insights and Manager of Consumer Insights, where Tracy focused on identifying consumer trends and demand opportunities. Earlier positions at Hall & Partners and Ipsos involved account management and project direction, effectively delivering insights across various sectors such as energy, financial services, and retail. Tracy holds an MBA in Business Strategy & Decision Making from DePaul Driehaus College of Business and a B.S. in Marketing from DePaul University.