Isin

Cem Isin serves as the Senior Vice President and Head of Advanced Modeling and Testing for Credit Cards and Merchant Services at Wells Fargo, where responsibilities include transforming marketing analytics capabilities and leading a multi-year analytics journey focused on machine learning and artificial intelligence. Previously, Cem held the position of Senior Vice President and Head of Card Product Analytics at Wells Fargo, providing insights across various business areas to support strategic growth initiatives. Prior experience includes roles at Accenture, where Cem advised Fortune 50 companies on building advanced analytics organizations, and at Capital One, where marketing analysis and customer acquisition strategies were managed. Cem's early career included analyst positions at Garanti Bank and Yapi Kredi Koray REIT. Academic credentials consist of an MBA in Finance from Carnegie Mellon University and a BS in Civil Engineering from Boğaziçi University.