Taylor Oberdiear

Taylor Oberdiear is an accomplished marketing professional currently serving as the Marketing Strategy and Insights Lead at Wells Fargo since September 2024. Prior to this role, Taylor held several positions at 84.51˚, including Lead Insights Account Manager, and had extensive experience at Hy-Vee, Inc., progressing from Consumer Insights Strategist to Consumer Insights Manager. Earlier career steps included roles at SMG - Service Management Group as a Consumer Insights Manager and Analyst, as well as serving as Executive Team Leader of Human Resources at Target. Education includes a Master of Science in Industrial and Organizational Psychology from Missouri State University and a Bachelor's Degree in Psychology from Western Illinois University.