Paula Cordoba

Paula Cordoba is the Marketing Manager at WellSet, and was previously the Chief Marketing Officer at Sersana Method. Paula has a background in communications and crisis management, which has helped their focus on the opportunity that COVID-19 represents for the fitness industry.

Paula is responsible for building the marketing team, developing the communications and marketing strategy to expand its outreach. Paula also executed an action plan for COVID-19 through a coordinated and effective communication which increased the Instagram community from 50K to 103K in less than two weeks. In addition, Paula raised 2 million MXN on sponsorship from brands such as Go Pro, Sephora and multinational banks and insurance companies.

Paula also launched the On Demand fitness platform with 4,000 subscriptions during its first week. In addition to managing media and PR relations, Paula also manages stakeholders relations (NGOs, fitness community, health and nutritional centers, athletes, government, etc). Lastly, Paula generates revenue by increasing sales through successful marketing for the organization, using market research, product marketing, communications, advertising and brand PR.