Jess Smith

Director, Acquisition Marketing at Wellth

Jess Smith currently serves as the Director of Acquisition Marketing at Wellth since October 2024. Previously, Jess held the position of Senior Director of Member Acquisition & Engagement at Season Health from May 2022 to September 2024, focusing on B2B2C and customer marketing, and also served as Director of Enterprise Marketing within the same organization. Prior experience includes serving as Director of Marketing at Commonwealth Care Alliance from September 2020 to May 2022, specializing in customer marketing. Jess began a marketing career at Iora Health, progressing from Marketing Manager to Senior Marketing Manager from June 2015 to May 2020, also with a focus on customer marketing. Academic credentials include a Bachelor's degree in Administration with a concentration in Marketing from the Isenberg School of Management, UMass Amherst.

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Wellth

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Powered by a Behavioral Economics engine and intuitive smartphone design, Wellth uses daily financial incentives to overcome patients' Present Bias and motivate them to adhere to their daily care plan.


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