Hend Zeiada is a seasoned product leader with extensive experience in the FinTech and eCommerce sectors. Currently serving as Product Lead at Wellthi since December 2025, Hend drives product vision and strategy for a fast-growing B2B2C FinTech company. Prior experience includes a role at Landmark Group from February 2018 to November 2025 as Senior Product Manager, where Hend spearheaded a digital transformation across a multi-brand eCommerce ecosystem and led a large team in unifying legacy systems. Additional roles at Landmark Group encompassed product management for eCommerce expansion in eight countries and as Product Analyst focused on customer engagement and loyalty. Hend's earlier career included digital marketing and SEO expertise at IDP Education Ltd. Hend holds a Bachelor's degree in Agricultural Engineering from Cairo University, earned between 2002 and 2006.
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