Yael Talmy is currently a Data Analyst at Wenrix, specializing in planning and analyzing A/B tests to evaluate product effectiveness and working alongside tech leads throughout the product life cycle. Prior to this role, Yael served as a Senior Retention Marketing Analyst at Payoneer, focusing on planning and executing A/B tests for CRM activities while utilizing statistical tests to assess campaign performance. As an Online Business Analyst at Next Insurance, Yael provided detailed analyses to support marketing decisions and led complex attribution studies using SQL. Earlier experience includes roles as a Marketing Analyst at 888holdings, where Yael conducted SEO/SEM/Social media traffic analysis, and at Digital Turbine, where consultation on third-party contracts and budget distribution were key responsibilities. Yael holds a Bachelor of Science in Biology from The Hebrew University of Jerusalem.