Ornella Giordano is a senior travel industry leader with over 15 years of global experience in shaping product and procurement strategies for prominent tour operators. Currently serving as the Head of Procurement and Destination Strategy at WeRoad, Ornella has previously held significant roles such as Global Head of Product for Topdeck Travel and Back-Roads Touring, driving double-digit margin growth and optimizing portfolios through supplier partnerships and data-driven decision-making. Ornella’s extensive expertise encompasses contracting, product innovation, and governance across various regions, contributing to the development of scalable, customer-centered travel experiences. Armed with a BA in Comparative Literary Studies and a Mini MBA in Marketing, Ornella’s holistic perspective is informed by rich experience across operations, sales, and tour leadership.
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