Adam Story

Adam Story is a seasoned executive with extensive experience in finance and strategy, currently serving as the Chief Commercial and Strategy Officer at Wesfarmers OneDigital since July 2025. Prior to this role, Adam held positions including Chief Financial Officer at Catch.com.au Wesfarmers and General Manager of Group Digital Strategy at Wesfarmers. A key member of the Coles Group Executive Leadership team for nearly a decade, Adam contributed significantly during the demerger of Coles and shaped the company's strategic direction through various leadership roles, including overseeing the flybuys loyalty program and financial operations of Coles Supermarkets. Adam's career also includes senior finance roles at Barclaycard and Dixons Stores Group, complemented by relevant executive education from leading institutions such as the Australian Institute of Company Directors and London Business School.