Mikael Hagman

Mikael Hagman serves as the Group COO-Deputy CEO at BHG Group, the leading consumer e-commerce company in the Nordics, since January 2021. In addition to this role, Mikael Hagman is a Board Member at WeSports, a top sports equipment retailer in Sweden, and owns Greasy Lake Holding AB and Mikael Hagman AB, which provide investment and consultancy services, respectively. Previously, Mikael Hagman founded and served as CEO of Vitvaruexperten.com Nordic AB, sold to Bygghemma Group, and held a leadership position at Verkkokauppa.com Oyj, a prominent Finnish e-commerce retailer. Additional experience includes roles such as Chairman of the Board at Innohome Oy and CEO of MediaMarkt Sverige, the leading consumer electronics retailer in Europe. Mikael Hagman also contributed as a board member for Konsumentelektronik Branschen and AIK Fotboll. Educational qualifications include a degree in Marketing from IHM Business School.