WeSports
Mikael Hagman serves as the Group COO-Deputy CEO at BHG Group, the leading consumer e-commerce company in the Nordics, since January 2021. In addition to this role, Mikael Hagman is a Board Member at WeSports, a top sports equipment retailer in Sweden, and owns Greasy Lake Holding AB and Mikael Hagman AB, which provide investment and consultancy services, respectively. Previously, Mikael Hagman founded and served as CEO of Vitvaruexperten.com Nordic AB, sold to Bygghemma Group, and held a leadership position at Verkkokauppa.com Oyj, a prominent Finnish e-commerce retailer. Additional experience includes roles such as Chairman of the Board at Innohome Oy and CEO of MediaMarkt Sverige, the leading consumer electronics retailer in Europe. Mikael Hagman also contributed as a board member for Konsumentelektronik Branschen and AIK Fotboll. Educational qualifications include a degree in Marketing from IHM Business School.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.