WeSports
Niklas Jarl is an accomplished executive with extensive experience in leadership roles across various sectors, including eCommerce and design. Currently serving as Chief Commercial Officer at WeSports and Chief Executive Officer at both Zidcore AB and RAWBIKE, Niklas has also held significant positions like Chief Executive Officer at Vinoteket.com, Bemz, and Lekmer. Notably, Niklas co-founded Lekmer and Scandinavian Kids Group, contributing to strategic branding and marketing initiatives. Additionally, Niklas has experience as a Board Member at Pierce Group and as a management consultant with Mark Red. Niklas Jarl holds a degree from Berghs School of Communication.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.