West Coast Eagles
Shane Chapman is an experienced professional in data strategy and commercial business management, currently serving as the Head of Data Strategy at West Coast Eagles since March 2006. In this role, Shane leads a dynamic team that focuses on various marketing opportunities, including sponsorship, hospitality and events, advertising, and digital media. Prior to this position, Shane worked as a Sales Executive for the Hyundai Hopman Cup from March 2003 to March 2006. Shane holds a degree in Business with a specialization in Marketing from Edith Cowan University, completed between 1996 and 2000.
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West Coast Eagles
The West Coast Eagles Football Club formed in August, 1986, playing its first official match for premiership points against Richmond in 1987. Our women's side played its first game for AFLW premiership points in February 2020 against Collingwood. Since then, the club has enjoyed significant success , winning premierships in 1992, 1994, 2006 and 2018. Based at Mineral Resources Park in Lathlain, West Coast boasts a proud tradition of success on and off the field which can be attributed to its many loyal members and corporate partners.