Laura Wallof

Laura Wallof has a diverse work experience spanning various industries and roles. Laura began their career as a Case Manager in Social Work at Casey Family Programs, where they provided support services to foster youth and assisted them in achieving their educational and vocational goals. Laura then transitioned into the design field, working as a Design Associate and Project Manager at M.E.R. Design and later as a Design and Construction Project Manager at Espace Design and Construction. In these roles, they oversaw design production and installation, managed vendor accounts and subcontractors, and sourced materials for commercial offices, restaurants, and luxury residential projects.

Moving into the marketing field, Laura worked as a Design Associate and Project Manager at KLI Interiors - Ruth & Ollie, where they procured clients for personal and commercial design projects. Laura then joined Taxi Dog Educational Program as a School Liaison & Event Marketer, representing the company at conferences and implementing Social Emotional Learning curriculum in over 200 schools nationwide. At Mathnasium - The Math Learning Center, Laura served as a Marketing Project Manager, coordinating and managing national events and conferences.

Currently, Laura holds the position of Marketing Director at WPS - Educational and Psychological Assessments. In this role, they have demonstrated expertise in planning and overseeing impactful marketing campaigns, driving increased demand generation, and optimizing return on investment. Laura has also managed high-performing teams, ensuring flawless execution of company and marketing initiatives, building strong brand awareness, and managing paid advertising strategies. With 10+ years of product marketing experience and a deep understanding of traditional and digital marketing channels, Laura develops and executes highly effective go-to-market strategies.

Laura Wallof embarked on their educational journey with a Bachelor's degree at California Polytechnic State University-San Luis Obispo from 1998 to 2001. Following that, they pursued a Master's degree in Psychology from the University of Santa Monica, completing it from 2004 to 2007. Laura continued their education by attending several specialized programs and courses. In 2018 to 2019, they participated in the Certified Trade Show Marketer (CTSM Candidate) program, focusing on Meeting and Event Planning. In 2019, they further honed their marketing skills through the Inbound Marketing Business Summit at HubSpot Academy and The Marketing Seminar. Recently, in 2022, Laura obtained a Digital Marketing Certification from Simpliv in the field of Marketing/Marketing Management, General. Laura has also acquired various certifications, such as Stop Stressing and Keep Moving Forward, Content Strategy for Marketers, Human-Centered Leadership, Leadership Foundations, Leadership Tips, Tactics and Advice, Marketing Analytics: Setting and Measuring KPIs, Confronting Bias: Thriving Across Our Differences, Developing a Diversity, Inclusion, and Belonging Program, Diversity, Inclusion, and Belonging, Mel Robbins on Confidence, Skills for Inclusive Conversations, and Unconscious Bias, all accomplished through LinkedIn.