Alessandra Pepe

Alessandra Pepe is currently serving as a Senior Manager of Product & Business Strategy at Western Union since February 2024. Prior experience includes a 15-year tenure at Itaú Unibanco, holding various managerial roles focusing on customer experience, digital solutions, and marketing strategies. Notable achievements involve the development of digital products and initiatives to enhance digital security, as well as the creation of a Design System and guidelines to improve customer journey and boost NPS and digital sales. Earlier career experience consists of a Marketing Manager position at ABN AMRO Bank N.V., where Alessandra contributed to retail marketing and the establishment of remote management services for high-income segments. Academic credentials include a Master's in Marketing from ESPM Escola Superior de Propaganda e Marketing, alongside multiple ongoing educational endeavors in executive education and digital innovation.