Rachel Gelman

Rachel Gelman serves as the Director of Operations, Strategy and Culture for the Marketing and Digital Organization at Western Union since September 2011. In this capacity, Rachel leads the Marketing Operations function and business strategy, having established a transparent creative development process. Previous roles at Western Union include Director of Corporate Strategy, where Rachel implemented organizational change management and OKRs, and Content Marketing Director for the Enterprise Partnerships program. Additional experience includes managing customer insights as a Sr. Manager and facilitating change management initiatives. Earlier career experiences encompass positions in marketing and communications across various organizations, including 911-Inc. and The Jewish Federation of Greater Washington. Rachel holds a BA in Public Communication, Marketing from American University.