Shawna Federoff

Shawna Federoff currently serves as the Assistant Vice President and Marketing Director at Western University of Health Sciences, where responsibilities include developing and executing the university’s marketing and brand strategy. Prior experience includes roles as Digital Marketing Manager and Technical Project Manager at Tribune Interactive, contributing significantly to the growth of digital subscribers and optimizing customer experience across major news brands. Shawna also held the position of Director of Audience Development at Los Angeles News Group, focusing on business intelligence and customer data analysis. Earlier career stages involved directing marketing research and media buying at Engelbrecht Advertising. Shawna is pursuing a Master of Science in Marketing at the University of Colorado Denver and holds a Bachelor of Arts in English Literature from the University of California, Davis.