Anthony Booth

Anthony joined Weston Foods in 2017 as Chief Customer Officer. He leads the North American Sales organization and serves our retail and foodservice customers.

Anthony started his career in Sales at Procter & Gamble in the early 1990s. He spent the next eight years with P&G, then moved to Mars Inc. in 2000 to lead Mars’s transformation of their go-to-market sales model. Anthony spent 11 years at Mars, eventually becoming General Manager of the Food Product Business Unit.

In 2011 Anthony left Mars to embrace an entrepreneurial opportunity at telecom start-up Mobilicity as the company’s Chief Customer Officer. There, he was responsible for all commercial aspects of what became Canada’s fastest-growing wireless carrier. Anthony became President of Mobilicity in 2013, and was instrumental in the successful sale of the business to Canada’s largest telecom operator in 2015.

In 2016, Anthony was appointed President of Thane Direct, one of the largest infomercial companies globally, operating in more than 100 countries around the world.

Anthony is a graduate of the University of Toronto, and the Canadian Institute of Corporate Directors. He resides in Toronto, loves to travel and is an avid golfer. One of Anthony's favourite baked goods is the Weston Apple Fritter – he has been known to indulge in samples every chance he gets!