Roy Benin

President, Category Strategy & Innovation at Wonderbrands

Roy joined Weston Foods in 2015 as President of ACE bakery and his role was expanded to include President of Maplehurst in January 2017. In 2018, he was appointed to President, Category Strategy & Activation for Weston Foods. In addition to leading our Category team, Roy leads the selling efforts of our Contract and US Girl Scout businesses.

Roy has built a career in consumer goods in the food, beverage and petcare categories in both Canada and the U.S. He had a longstanding career with Mars Inc. where he served as General Manager for Mars Canada, followed by Chief Marketing Officer, U.S., and then Global VP, Global Customer Leadership. In 2014, while at Mars, Roy was named one of the world’s top 50 CMOs by Forbes. Prior to his career with Mars, he honed his extensive marketing and sales skills at Second Cup, Campbell Soup Company and PepsiCo.

Roy holds an Honours in Business Administration (Marketing) from Ivey Business School at Western University and attended Harvard Business School Executive Education in 2013. Most recently served as a board member for Junior Achievement Canada.

Roy is an avid runner and has successfully completed 19 marathons. He has lived across North America including the West Coast and New Jersey. He currently resides in Toronto with his family. His favorite Weston Foods product is the ACE® Baguette, and he loves to eat it with Artisanal cheeses.