Ali Robins

Ali Robins is a seasoned professional with a robust background in digital content design and strategy, currently serving as a Digital Engagement Specialist at Westpac New Zealand since May 2021. Previous roles include Senior Content Designer and Content Design Chapter Lead at Westpac, where Ali's focus has been on integrating a customer-first approach into regulatory change programs and leading teams in developing content strategies across various digital channels. With prior experience as Senior Content Strategy Manager at ASB Bank and Senior Content Advisor at Auckland Council, Ali has consistently demonstrated expertise in content governance, user experience, and cross-functional collaboration. Ali's earlier career features a blend of managerial positions in web content and publications across multiple organizations, establishing significant digital brand strategies and leading innovative projects in the legal and governmental sectors. Educational credentials include a Bachelor of Laws from the University of Otago and postgraduate journalism studies at Open Polytechnic of New Zealand.