Sally Cole (Adam) has extensive experience in marketing and customer insights, currently serving as the Head of Customer Insights and Advocacy at Westpac Institutional Bank since October 2017. Previously, Sally held various leadership roles at Citi from July 2006 to February 2016, including Head of Central Marketing and Research, where significant contributions included the creation of a unified marketing plan and the initiation of the first major brand launch for Citi Australia. Earlier career experience includes senior management positions at Westpac and marketing management at Macquarie Group, with a focus on cross-selling, affluent segments, and wealth management marketing. Sally holds a Bachelor's Degree in Business with a specialization in Marketing and International Business from the University of Technology Sydney.
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