Michael Warr

Michael Warr is an experienced retail business manager in the construction industry, currently leading efforts at WesTrac Cat since January 2023, focusing on retail capital and aftermarket sales across Western Australia. Prior to this role, Michael served as the national sales manager at Lubricant Specialists Australia from January 2021 to January 2023, where strategic initiatives led to significant business development and market expansion. With a strong background in sales management, Michael has held various leadership positions, such as state business manager at Adaptalift Group, sales director at Abaxa, and founder and general manager of MyRide Cannington, showcasing success in revenue growth and team leadership. Michael's entrepreneurial experience began as a franchisee with Auto Masters, achieving substantial turnover increases, and earlier in career trajectories included key roles with CNH Industrial and AFGRI Equipment Australia. Michael holds a Bachelor of Business (Honours) from Curtin University, completed in 1991.