Malena Rosero

Sr Director Pricing – Converting Americas at WestRock

Malena Rosero, MBA, possesses extensive experience in pricing, marketing, data analytics, and financial management across various industries. Currently serving as Sr Director Pricing for Converting Americas at WestRock Company, Malena has held multiple leadership positions at Equifax, including AVP of Marketing Product Innovation and AVP of Data & Analytics Strategy, Planning & Execution. Previous roles include Lead Finance Manager and Lead Strategic Pricing Manager at AT&T Mobility, Senior Manager at PricewaterhouseCoopers, and various senior roles at BellSouth International, Inc., culminating in the position of Acting CFO for BellSouth Nicaragua. Malena's diverse background reflects a strong expertise in strategic pricing, financial planning, and product innovation.

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