Sarandha Parmar

Sarandha Parmar is currently the Head of E-commerce for Westside at Trent Ltd, a position held since December 2023. Previously, Sarandha held various roles at Bestseller India from April 2013 to December 2023, culminating as the Head of Brands.com Websites/D2C, where responsibilities included launching and leading the Omni Channel business and overseeing the growth of the captive website business across seven brands. Earlier experience includes managing marketplace operations as Business Manager and serving as Assistant Buyer for Vero Moda and ONLY. Sarandha also worked at Chemistry, Esjay International Pvt Ltd, first as Key Accounts Manager and Retail Planner, and began a career in operations and merchandising. Educational qualifications include a certification in Digital Marketing from Columbia Business School and a Master's in Fashion Management from the National Institute of Fashion Technology in Mumbai.