Ana Torralba

Ana Torralba is an accomplished Product Design Lead at Wetaca since July 2022, with a robust background in user experience and design. Prior to Wetaca, Ana contributed to strategic digital transformation initiatives at Fjord as a User Experience and Service Designer from April 2020 to July 2022, and played a key role in digital innovation at Accenture Song from December 2018 to April 2020. Ana’s early career included designing an omnichannel music experience for smart homes during a graduation project at Bang & Olufsen and assisting research in designing interaction for IoT ecosystems at Eindhoven University of Technology. Ana’s experience also spans internships focused on digital fabrication, sustainable packaging, and product design, alongside substantial educational qualifications in industrial design and product management.