Gonzalo Pérez

Gonzalo Pérez has a diverse work experience spanning several industries. Gonzalo is currently the Co-founder & CEO of Wetako, a position they have held since December 2021. Prior to this, they worked as an Investments & Asset Management Consultant at Perez & Aranguren Consultores starting in August 2018.

Before that, Gonzalo was the Founder & CEO of Gehoko, a payment app that offered benefits and discounts to its members from September 2016 to September 2018. Gonzalo also worked as the Regional Sales Manager for Andalucia at Cabify from February 2016 to September 2016, where they were responsible for sales management, marketing strategies, and increasing Cabify's visibility and sales in the region.

Gonzalo has also worked as a Consultant for Deloitte from April 2015 to December 2015, where they focused on business consulting and improving competitiveness in small and medium-sized enterprises. Additionally, they were the Founder & CEO of LIFT UP Capital, a crowdfunding platform, from October 2013 to April 2015, where they oversaw its launch, implemented marketing strategies, and raised funds from investors.

In their earlier career, Gonzalo founded the Santa Paula Language School in 2012 and served as its Manager. Gonzalo also worked as the Deputy Director and later as the Director of Operations at The Holo Energy from October 2010 to February 2012, where they developed and implemented marketing strategies and expanded the business internationally.

Prior to that, Gonzalo held the position of Regional Manager for Malaga at Groupon-City Deal from September 2009 to September 2010, where they were responsible for the commercial implementation and success of the business in the region. Gonzalo also served as the Managing Director at Power Balance Technologies Inc from August 2008 to August 2009, where they significantly increased sales through various marketing initiatives and developed new business strategies.

Throughout their career, Gonzalo has demonstrated skills in sales management, marketing, business consulting, and entrepreneurship.

Gonzalo Pérez's education history includes a Licenciatura degree in Communications from Universidad San Pablo-CEU, which they obtained from 2001 to 2005. In 2009, they also attended IE Business School for the High Potential Leader Program. Moreover, in 2010, they attended IE (Instituto de Empresa) for a program specializing in Gestion Integral del Punto de Venta "EL RETAILTAIMENT".