Barbara Taveira

Barbara TAVEIRA is an experienced marketing professional currently serving as Partner and Studio Manager at Tom Ducarouge since July 2024 and as Influence & PR Manager at Wethenew since September 2021, where responsibilities include managing influencer partnerships and press relations across France and Europe. Prior to these roles, Barbara held positions such as Digital Project Manager at Aravati, focusing on brand communication for Lancôme and Hello bank!, and Digital Communication and Press Officer at L’Oréal, where tasks involved supporting communication plans, managing influencer activations, and overseeing press relations for brands like Carita and Decléor. Other previous experiences include roles in trade marketing at adidas and community management in fashion brands. Barbara holds an MBA in Digital Marketing & Business and has a background in communication studies from reputable institutions.