Lucas Rojo

Lucas Rojo is an accomplished professional with extensive experience in strategic planning, revenue generation, and business development across various sectors. Currently serving as the Chief Revenue Officer at WeVets since March 2022, Lucas focuses on transforming the veterinary industry through a buy and build ecosystem. Previous roles include Head of Strategic Planning and Chief of Staff at Zé Delivery, where Lucas drove growth strategies, and Co-Founder of Sempre em Casa, an innovative beverage subscription e-commerce venture. Lucas has also contributed to retail and omnichannel experiences at ZX Ventures and managed projects at Cervejaria Ambev. With a solid foundation in business administration from FGV and international exposure from Università Bocconi, Lucas has demonstrated a commitment to impactful business solutions and leadership throughout a progressive career.