Whakapapa, Mt Ruapehu
Rochelle Landl is an accomplished marketing and innovation leader with extensive experience in key management roles across various industries. Currently serving as General Manager - Customer & Growth at Whakapapa, Mt Ruapehu, Rochelle previously held similar positions at Ruapehu Alpine Lifts Ltd, where responsibilities included enhancing customer experience and growth strategies. Notable prior roles include Innovation Director at Lion, where leadership in innovation and brand development resulted in award-winning projects, as well as Global Brand Manager at Air New Zealand, overseeing significant marketing initiatives. Rochelle holds a Master of Business with Distinction and a Bachelor of Commerce in Marketing from the University of Otago, further complemented by diverse educational experiences in Austria and New Zealand.
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Whakapapa, Mt Ruapehu
Whakapapa is a world-class adventure playground on the northern slopes of Mt Ruapehu. We offer year-round sightseeing on the Sky Waka gondola and operate one of New Zealand’s largest ski areas from June to October. From panoramic volcanic views in summer to expansive alpine terrain in winter, Whakapapa delivers an unforgettable alpine experience to all. Now operating as Whakapapa Holdings Limited (WHL), we’re proud to carry Whakapapa forward — with renewed focus, strong local roots, and a clear path ahead.