Luke Szkudlarek

Luke Szkudlarek is an accomplished professional with extensive experience in digital marketing and growth strategy. As the Growth Strategy Lead and Founding Partner at what. AG since October 2015, Luke has significantly contributed to consultancy projects. Currently serving as an External Lecturer - Growth Hacking Lead at the University of Applied Sciences and Arts Northwestern Switzerland FHNW since October 2022, Luke leads the Growth Hacking module. Previous roles include Digital Projects Lead and Director of Business Development at webrepublic, and Director of Digital Marketing at E-scape Interactive Limited, where leadership in digital teams and marketing strategy formulation was key. Luke's earlier experience includes managing a substantial digital marketing budget at HSBC and web analytics at Barclays, along with foundational roles in online marketing and web development. Educational qualifications include a Master's in Business Computing from Poznan University of Economics and Business and an Associate's degree in Applied Business from Business College, Pleszew.