Amanda Squires

Amanda Squires has a diverse work experience in various leadership roles. Amanda has worked at companies such as ?What If! Innovation, EY-Seren, Baobaz UK, Pod1, Freerange Media, Skyron, OneWorld International, RZed Limited, and The Hub Communications Group.

At ?What If! Innovation, Amanda currently serves as the Chief Customer Officer - European Innovation- Accenture, leading a team of 200+ innovators focused on sustainable and scalable impact in Europe. Prior to this role, they were the Global Client Services Director and Accenture Managing Director, responsible for client development, commercial strategy, and post-acquisition integration.

As a Client Services Director at EY-Seren, Amanda guided teams of practitioners and client managers in achieving digital business transformation through a customer-centered approach. Amanda also served as a Managing Consultant, leading strategic customer insights and engagement programs.

Amanda launched and led a UK venture for Baobaz UK, collaborating with a French-based agency to help retailers and luxury brands develop strategies and deliver multichannel solutions. Amanda also worked as the Managing Director for Pod1, where they managed account management functions and reshaped the resources and services provided to clients.

In previous roles, Amanda served as the Business Development Director for Freerange Media, where they focused on building a portfolio of clients in branded content delivery, and as the Business Development Director for Skyron, where they developed a new business strategy to grow the client portfolio.

Amanda's career also includes experience in the NGO sector, working as a Technology Products Coordinator for OneWorld International, whose aim was to democratize information across the world. Additionally, they served as a Sales and Marketing Manager at RZed Limited and The Hub Communications Group, where they worked on eCommerce projects for various clients.

Overall, Amanda's work experience showcases their expertise in client development, business strategy, multichannel solutions, and customer-centered approaches to innovation and digital transformation.

Amanda Squires attended Brunel University London from 1994 to 1998, where they received a Bachelor of Arts degree in English and Performing Arts. Amanda also attended Greycourt School, although specific dates or degrees were not provided. Additionally, they obtained a certification titled "Our Approach to Nutrition Is About So Much More Than Food" from Thrive Global in 2023.