?What If! Innovation
Emma Allen is an accomplished leader in innovation, currently serving as the Head of Innovation for UKI Strategy & Consulting at Accenture since November 2020. With a career spanning over a decade, Emma has also held the position of European Leader at ?What If! Innovation, where responsibilities include managing the European business and overseeing the innovation ecosystem for Accenture. Emma's previous roles include Director and Lead Inventor, where strategic vision and delivery of impactful solutions were paramount. Earlier experience includes consultancy at McKinsey & Company and product management roles at L'Oréal, contributing to significant growth and e-commerce strategy development. Emma began their career with positions in research and brand management, complemented by an impressive academic background with a First in Geography from the University of Oxford.
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?What If! Innovation
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What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines. We help our clients invent new businesses, products, brands and services. We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.