What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines.

We help our clients invent new businesses, products, brands and services. 
We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.

Business Development

?What If! Innovation

Alison Chevalier

Tony Markovski

Tina Ripperger

The Creative Team at ?What If! Innovation is responsible for conceptualizing and designing innovative solutions for new businesses, products, brands, and services. They collaborate closely with clients to bring experimental ideas to life through visual and strategic design, ensuring that each project is both creative and viable, positioning organizations to swiftly adapt and thrive in a rapidly changing world.

Creative Team

About

Team members

Other teams at ?What If! Innovation

Innovation and Invention Team

Strategy and Innovation Team