What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines.

We help our clients invent new businesses, products, brands and services. 
We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.

Business Development

?What If! Innovation

Alison Chevalier

Tony Markovski

Tina Ripperger

The Innovation and Invention Team at ?What If! Innovation specializes in transforming experimental ideas into tangible, market-ready solutions. This team collaborates closely with clients to ideate, design, prototype, and launch new products, services, brands, and business models. Their expertise lies in rapid experimentation and iterative learning, ensuring that client organizations stay ahead of the curve in a swiftly evolving market landscape.

Innovation and Invention Team

About

Team members

Other teams at ?What If! Innovation

Creative Team

Strategy and Innovation Team