?What If! Innovation
Ricki Crook is an accomplished consultant and inventor with experience at ?What If! Innovation since November 2018, previously serving as a Senior Analyst and Foundation Inventor. Prior to this role, Ricki held various positions at Cera from September 2017 to October 2018, including Sales Manager, M&A Analyst, and Marketing & Business Development Associate. Ricki's educational background includes a Bachelor's Degree in Philosophy from the University of Nottingham, obtained between 2013 and 2016, and a High School diploma from Mill Hill School, completed in 2013.
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?What If! Innovation
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What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines. We help our clients invent new businesses, products, brands and services. We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.