What If Media Group
Eric Shaeffer is a seasoned professional with extensive experience in business intelligence and data analysis. Currently serving as Vice President of Business Intelligence at What If Media Group since November 2019, Eric previously held the position of Director of Business Intelligence at the same company. Prior to this role, Eric worked as a Data Analyst at ALL INBOX LLC and the Federal Trade Commission, where R, Python, and SQL were utilized to analyze and clean large datasets, producing data visualizations and statistics for legal purposes. Eric’s background includes work as an Economic Research Analyst at the Federal Trade Commission, as well as volunteer experience in translation and community service. Eric holds a Bachelor’s Degree in Economics from The George Washington University.
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What If Media Group
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Formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019, our technology, platform, and extensive proprietary media assets make us one of the only performance marketing platforms that enable customers to take multiple “bites of the apple” across multiple channels in order to drive consumer acquisition. In other words, we get your offers in front of valuable potential new consumers where they are and get them to take your desired actions. Whether they’re surfing the web, checking their phones, or perusing their inboxes, we’re uniquely able to meet them at their precise moment of need. The combination of our customer-obsessed approach (our customer retention rate is 95%), deep investment in technological innovation (check out our industry-first AI platform, "ARIA"), and our ability to utilize multiple marketing channels on your behalf, means that when you work with What If Media Group, you’re working with a partner who’s uniquely qualified to achieve your strategic business outcomes. Our reputation has led us to become one of Crain’s NY Fast 50 for the past three consecutive years, and featured on the Inc 5000 list of the fastest-growing private companies in America for four consecutive years (one of only 7% of companies to accomplish this feat since the inception of the award).