Sheer Birnbaum is currently the Director of Products at Whatwapp, following a series of leadership roles in product management and development. With a background in psychology and business from IDC Herzliya, Sheer has previously held positions including Product Director at Beach Bum and Product Manager at Playtika, where they led full cycle product management. Sheer is also the founder of BoxOut, a service firm specializing in creating engaging social experiences through games. Earlier in their career, Sheer worked in technical writing and course development at Elbit Systems and provided customer solutions at Wix.com.
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