In a newly created role in February 2020, Grimmett is responsible for overseeing every aspect of the Wheels Up member experience, including event programming, marketing, public relations, social, digital and member benefits.
Grimmett joined Wheels Up after 20 years of building brands and turning around businesses in both commercial and luxury travel industries. As Delta's Senior Vice President – New York, Grimmett oversaw the transformation of Delta in New York State, delivering the airline's first-ever profit in the state and ultimately contributing $6 billion dollars in annual revenue while deepening the company's brand presence in the market. Grimmett also led the $1.4 billion redevelopment of Delta's state-of-the-art Terminal 4 at JFK, which first opened in 2013, and the largest hub expansion in over 40 years at LaGuardia, which grew Delta's schedule out of LGA by more than 60 percent, in 2012. Most recently, Grimmett was President of Travel Leaders Group Luxury Brands, where she had responsibility over $5 billion of revenue, leading five separate luxury brand companies.
Honored as one of the "50 Most Powerful Women in New York" in 2013, 2015 and 2017 by Crain's New York Business, Grimmett is regarded as an expert in aviation marketing, policy and infrastructure. Grimmett served as Governor Andrew Cuomo's appointee on both the New York State Tourism Board and the New York City Regional Economic Development Council for over a decade and pioneered Delta's partnership with the Food Bank for New York City and other community organizations.
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