Whirlpool
Ilse Jasso is a results-oriented Media and CRM strategist with over 10 years of experience in driving impactful marketing initiatives for global brands in the Latin American region, including KitchenAid, Maytag, Whirlpool, and Acros. As the LATAM Media, Social and Influence Manager at Whirlpool Corporation since October 2020, Ilse has successfully led campaigns recognized with multiple awards, including the Circulo de Oro. Previous roles include Digital Marketing Manager and Sr Analyst Digital at Whirlpool, Digital Marketing Leader at HEB México, and positions at Havas Media Group and MKX Digital Demand Generation. Ilse holds a Bachelor's degree in Business Administration from the City University of Seattle and has completed additional education in International Business and Digital Training.
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