Tatiana Vela

Tatiana Vela is an accomplished marketing professional with over a decade of experience, currently serving as the Head of Marketing for LARN at Whirlpool Corporation since July 2011. In this role, Tatiana has successfully built and led the LARN Regional Marketing Department, supporting 49 countries across Latin America. Prior positions at Whirlpool included Head of Marketing Mexico and Whirlpool Brand Manager, where Tatiana focused on strategic marketing initiatives and brand development. Before joining Whirlpool, Tatiana held various marketing coordinator roles at PepsiCo from July 2007 to July 2011, contributing to successful promotional campaigns and driving significant revenue growth. Tatiana holds a Licentiate degree in Marketing from Tecnológico de Monterrey and has furthered education at Lorenzo D’Medici University in Florence.