Mariel Ayar Médoc

Mariel Ayar Médoc has a diverse work experience in the digital insights and marketing field. Mariel started their career as a Junior Associate at Whispr Group in September 2016, where they used digital and social media monitoring tools to assess media environments and analyzed big data from owned media, earned media, and paid media. Mariel then moved on to become an Intelligence Associate, where they supported and managed intelligence projects with a focus on the American market. Their responsibilities included leveraging digital and social media monitoring tools to analyze media environments, combining big data from various sources, and setting KPIs for ongoing insights reports.

In November 2018, Mariel was promoted to the role of Digital Insights Analyst at Whispr Group. In this position, they managed and presented complex insights and strategy projects for American clients. Mariel developed insights reports to help clients make informed decisions regarding their products, marketing, and operations. Mariel also used web analytics and digital and social media monitoring tools to assess media environments and provide professional-level reporting on trends and performance.

Mariel continued to grow within the company and became a Senior Analyst, Digital Insights in October 2019. In this role, they managed a dedicated team, delivering and presenting actionable insights and strategy projects for global brands. Mariel played an integral part in expanding the product and client portfolio development at Whispr Group. Additionally, Mariel advised and supported the team of Key Account Managers during the sales process.

Before joining Whispr Group, Mariel gained experience as a Marketing intern at Yelp from March 2016 to August 2016. Prior to that, they worked as a Säljare at Nilsongroup from October 2014 to April 2016.

Overall, Mariel Ayar Médoc has a strong background in digital insights, data analysis, and marketing, with progressive roles and diverse responsibilities throughout their career.

Mariel Ayar Médoc has a diverse education history. From 2014 to 2017, they attended Södertörn University and obtained a Filosofie kandidatexamen (fil.kand.) in Medie- och kommunikationsvetenskap (Media and Communication Science). During the same period, they also studied Entreprenörskap, innovation och marknad (Entrepreneurship, Innovation, and Market) at Södertörn University. In 2014, they studied Engelska 1-30 (English 1-30) at Halmstad University. Prior to that, from 2013 to 2014, they pursued a Filosofie kandidatexamen (fil.kand.) in Socialantropologi A (Social Anthropology A) at Stockholm University.