Morten Madsen

Morten Madsen currently serves as the Director of B2C at White Hat Gaming, overseeing the Superfly Partners brand portfolio across various licenses and markets since August 2023. Additionally, Morten functions as an iGaming Expert and Consultant at Gold Spade Advisory. Previously, Morten held the position of Managing Director for the Nordics at Entain and Enlabs, where responsibilities included driving business growth following the acquisition of Enlabs by Entain. Prior roles include Chief Marketing Officer at Global Gaming Group and Managing Director at LMA Gaming Ltd, focusing on B2C marketing and business development in Scandinavia. Morten's early career involved roles in communication and marketing, supported by a Master's in Corporate Communication and a Bachelor's in English & Communication from Aarhus School of Business.