Lorena Dumitrasc

Lorena Dumitrasc is an experienced Ecommerce Trading Executive currently working at White Stuff since January 2022, specializing in website optimization and merchandising. Previously served in similar roles at Monsoon Accessorize and as a Brand Specialist for Tom Ford Accessories at Harrods, where Lorena excelled in product awareness and achieving business targets. With a strong background in luxury retail, Lorena worked as a Luxury Sales Associate for Dolce & Gabbana Footwear at Harrods, gaining insights into international client behavior. As an entrepreneur, Lorena co-founded Insinua, producing multiple fashion collections, and has also managed complex fashion projects at Selenit. Early career experience includes roles as a Junior Technical Designer at Urban Proiect SA and Project Manager for Selenit. Lorena holds a Bachelor of Visual Arts from Universitatea Națională de Arte din București and studied fashion design as an Erasmus student at Accademia di Belle Arti di Brera in Milan.