White Swan
Paul Simmons is a seasoned insurance professional with extensive experience in leadership and innovation within the industry. As the Founder of True North Insurance Group since April 2024, and the Chief Insurance Officer at White Swan since April 2022, Paul advocates for enhanced accessibility to permanent life insurance, focusing on its benefits for tax-efficient wealth generation. Prior roles include Team Lead for Life Competition at New York Life Insurance Company, where leadership contributed to the modernization of competitive intelligence support for a large network of agents, and positions at Chernoff Diamond/M Financial as an Underwriter and at Prudential Financial as a Financial Efficiency Engineer, recognized as a top producer. Paul also held management roles at Health & Life Plus Agency in its early stages. Paul holds an educational background from the State University of New York Cortland.
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White Swan
White Swan has built the first digital marketplace for whole and univeral life insurance. White Swan is on a mission to bring permanent life insurance into the digital age. Whole and Indexed Life Insurance have for too long been sold only to the super rich using an antiquated door to door approach. Through our first of its kind digital marketplace and user friendly online experience White Swan is providing the experience demanded by younger but affluent buyers of financial products.