WHITESPACE
Sonny McCracken is an accomplished executive with extensive experience in leadership roles across various companies. Currently serving as Chief Executive Officer at WHITESPACE since April 2024 and Founder & Principal at GROUNDSWELL since December 2022, Sonny previously co-founded and held the CEO position at Après from May 2016 to November 2022. Earlier career highlights include consulting at The Boston Consulting Group from September 2014 to June 2016 and working as a Senior Portfolio Management Analyst at Pacific Alternative Asset Management Company, LLC from 2009 to June 2012. Sonny's academic credentials include an MBA from The University of Chicago Booth School of Business and a Bachelor's degree in Economics from Harvard University.
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WHITESPACE
The namesake brand of 5x Olympic snowboarder Shaun White. We develop products for snowboarding and the snowboard culture.