Helaena Pezzano

Helaena is an experienced strategist driven by solving complex problems through human-centred design. She holds a Master’s Degree in Interdisciplinary Design Strategy and brings a breadth of experience working with some of Canada’s most trusted brands. At Whitman Emorson, Helaena approaches each project as a challenge, thoughtfully weaving research, intuition and storytelling to build meaningful brands and drive their success.