Armand Baudry

Armand Baudry is a seasoned executive with extensive experience in brand management and leadership across various industries. Currently serving as VP Europe for Whole Earth Brands since January 2021, Baudry previously held the role of VP Western Europe at Merisant Company, focusing on the development of Canderel and Pure Via brands. Prior to these positions, Baudry's career included significant roles such as Director Europe at Guerlain, General Manager at William Saurin and Saupiquet, and General Manager at Wrigley, where responsibilities encompassed full P&L oversight and management of multiple functions. Baudry also has a rich background with Procter & Gamble, where leadership of multifunctional teams in the Health & Beauty Division and Gillette Division was prominent, alongside previous roles at Gillette and Waterman Pens. Armand Baudry holds a degree from HEC Paris, obtained between 1984 and 1987.