Armand Baudry

Vice President & Managing Director Western Europe at Whole Earth Brands

Armand Baudry is a seasoned executive with extensive experience in brand management and leadership across various industries. Currently serving as VP Europe for Whole Earth Brands since January 2021, Baudry previously held the role of VP Western Europe at Merisant Company, focusing on the development of Canderel and Pure Via brands. Prior to these positions, Baudry's career included significant roles such as Director Europe at Guerlain, General Manager at William Saurin and Saupiquet, and General Manager at Wrigley, where responsibilities encompassed full P&L oversight and management of multiple functions. Baudry also has a rich background with Procter & Gamble, where leadership of multifunctional teams in the Health & Beauty Division and Gillette Division was prominent, alongside previous roles at Gillette and Waterman Pens. Armand Baudry holds a degree from HEC Paris, obtained between 1984 and 1987.

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Paris, France

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Whole Earth Brands

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Whole Earth Brands is a global food company enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products, including Whole Earth Sweetener®, Wholesome™, Swerve®, Pure Via®, Equal® and Canderel®. We are solving for today’s wellness challenges and health problems, such as obesity and diabetes, that can be managed with diet and exercise. Our innovative product pipeline addresses the growing consumer demand for more dietary options, baking ingredients and taste profiles. Whole Earth Brands is committed to helping people enjoy life’s everyday moments and the celebrations that bring us together. For more information on how we "Open a World of Goodness®,” please visit www.WholeEarthBrands.com.